Graphic Design
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Designed a logo to be found on official documents, presentations, “swag”, and email signatures. Conducted interviews and moodboards for research on the group’s core values. Handsketched multiple drafts, incorporating feedback from both the client and the design team. The client was thrilled by the final product and the guidelines for logo usage.
INdustrial Design
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Tasked with creating an assembly guide for a tiered mobile order and pick up station. Researched effective designs and took inspiration from LEGO builds and IKEA guides. Sketched mockups and Adobe Illustrator for development. The assembly guide was then distributed to 5000+ participating stores for the baristas to assemble.
MEDIA Design
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Social media style video to advertise the introduction for the new tool, devised and illustrated storyboards, directed and filmed baristas, and used Adobe Premiere for editing. The video was internally distributed to all Starbucks Partners on Workplace.